A company wants to grow bigger, and continuously excel financially. At his disposal, a marketer has different concepts on which to base his strategies on. Distinguishing between marketing and selling concepts, they can be applied to the marketing of services. With the chosen concept, the marketer has a clear guide on shaping the marketing mix elements. When marketing a service, the marketing mix is enhanced. In order for the company to grow bigger, it must ensure it is making profits, to gain investors. The marketing mix concept is based on the ideology of gathering profits through customer satisfaction. The starting point of the marketer must be the focus on the wants and needs of the customer, rather than what is already being producing. The core objective of the marketing concept is to build profitable customer relationships. This is due to the fact that a satisfied customer will come back and buy again. Therefore satisfying a customer, does not only result in the profit of one transaction, but of many more. With increased competition even on an international scale, with modern distribution methods such as internet, marketers know that it is more efficient to retain customers than try to attract new ones. A service needs to have unique characteristics, that a marketer must anticipate, in order to build such customer relationships. A service makes use of an enhanced marketing mix, and one of the elements is people. In order to ensure customer satisfaction, a company must have well-trained and motivated personnel. Also, a standardization of the service is ideal, in order to have a guide of quality for the service. SCAN Malta’s technical support, is a service for computer upgrades or repairs, this is a prime example of this. If a consumer is new to the computer world, and needs some alterations for his laptop, the marketing concept must be reflected in the technical support given by the SCAN Team. The customer will have lots of