In the October issue of People Magazine, Crest decided to advertise one of their oral care products, Crest Sensi-Stop strips. The advertisement includes a women smiling and showing us the product. The advertisement has four reviews that surround the center. Towards the bottom, the ad shows the benefits of the product. This ad appeals to logos, more than pathos and ethos in order to convince the audience to choose their product. This print advertisement is located in People Weekly Magazine and is focused toward the general population that like to keep up with the times. This ad is looking to attract males and females who are concerned about their health. The ad seems to target an older age group, kids are not to concerned about teeth sensitivity. The advertisement uses a pink band with a white font to grab its audience's attention. The writing reads “DENTAL PROFESSIONALS ARE TALKING ABOUTA BREAKTHROUGH WAY TO TREAT SENSITIVITY." Any individual that is concerned about their oral health would most likely read that and stop at that page. The aspect that we notice is the lady holding the product, she has a huge smile to show her clean teeth. The ad has a very cool color scheme. These colors simply give off a “refreshing” and “cool” feeling. This can also mimic the feeling of cleanliness. There is no hidden message in the ad. Crest is straightforward in providing the information needed. It makes it easy for the readers to see the information. The layout they chose is to keep the page from becoming too complicated. Crest does not want the reader to become confused when viewing the advertisement. Since this advertisement was included in People Magazine, it is directed toward the general population. The ad targets both a male and female audience that is concerned with health. Specifically, those who have problems with teeth sensitivity. The main attention grabber is the woman holding the box of Sensi-Stop Strips, she takes up about