Popular culture refers to the current collective preference. In relation to the artistic world it involves representations and appropriations of current issues that are deemed relevant in the modern world. This general ideas emergence was brought on by a reaction to the modernist era, and the immense transformations exhibited in the 20th century. The peak of popular culture otherwise referred to as pop-culture, however was reached in the 1960s with artist such as Roy Lichtenstein, Andy Warhol and Claus Oldenburg acting as the pioneers for the new avant-garde movement. These artists indicatively of pop-culture were heavily influenced by mass media, notions of consumption and political, economic and social factors at the time, expressing this through their controversial adaptations of preceding forms. The power that popular culture had, at influencing almost every aspect of society became an almost fluid tool for communication. In relation to the art world, it did this by embracing the most immediate and celebrated aspects of our lives, in tern bringing it to the general public. The success as a movement was attributed to its ability to not exclude, contrary to previous art that purely sought to gain attention from the elite otherwise referred to as ‘high art’. Pop-culture known as “culture of the people” was so effective as it infiltrated the everyday, bringing art into the public sphere. Roy Lichtenstein was an extremely prevalent artist during the 1960s whose style was indicative of both pop-culture and pop art. Known for his famous cartoon comic style appropriations, Lichtenstein uses minimalism to simplify already previously developed images and change there context in order to critic the changes in society. This is exemplified in ‘Whaam!’ (1963) Adapted from a 1962 DC comic ‘All American Men Of War’ a painting with an included caption “I pressed the fire control... and ahead of me rockets blazed through the sky..." "Whaam!," This work makes comment on the Vietnam War and mankind’s desensitization to destruction. Through his deliberate appropriation of a common subject matter, being a comic, Lichtenstein rejects traditions of ‘high art’ whilst creating a sense of irony in the playfulness of the image. ‘Brushstroke’ (1965) was another work similar to ‘Whaam!’ That through irony made comment on Abstract ex