Introduction Basketball is one of the most celebrated sports in the Philippines. The prime organization in holding national tournaments is the Philippine Basketball Association (PBA). In the PBA, players exhibit high level of skills and styles in training and playing the sport. Many would admit that one of the main reasons that they exert a high level of work in the said sport is because of the love for it, but according to many analysts including Li (2011), they believe that the most in-depth reason why players do such things is because of their extra ordinary amount of salary. Many researchers relate the salary received by the players based on their impact to the over-all revenue of the team they play for. In the National Basketball Association (NBA), wherein most of the previous studies were focused, players are paid with an amount that ranges from $500,000 to $23,000,000 per year (Pratt 2014). Since players earn generously every season, it can be said that salary is directly related to their performance. The same thought can be deduced in the PBA wherein players earn a salary of $40,000 to $400,000 per month. With this, it can be infer that the players who bring big sum of revenue to the team were the ones who are earning big time, but players or teams cannot just bring in money without doing valuable things on or off of the court. There are many possible factors on how a player or a team may affect its team revenue. According to Hausman (1997), the star players are responsible for the significant increase in the teams’ revenues. He used Michael Jordan of the Chicago Bulls as a sample in his study wherein the latter alone was responsible for the 200 thousand dollars in the team’s revenue in the year. This is mainly because of his attraction to the fans and produced spectators for live games in which gate revenue were accrued. Another possible factor is the team’s attitude towards a game. Barangay Ginebra Gin Kings of PBA i