Persuasion is an attempt to influence an individual’s beliefs, behaviors and attitudes usually through an approach concealed from the surface. It stems from a motive by the persuader being communicated down to the person being persuaded through various communication means. The process involves careful understanding of the appropriate means of communication as some persuading acts fail due to wrong application of these means. Worth mentioning is the importance of in depth analysis of the person to be persuaded in order to formulate a strategy that specifically suits the given individual. This brings a warmly feel of identification where the person realizes they are recognized in their own status irrespective of their race, color, beliefs. In respect to this challenging act of persuading there are several factors worth considering: Credibility; this is the judgment made by a perceiver in light of the ability to believe a communicator of a message. It is to be noted that credibility is a receiver based construct, existing only in relative forms. One person’s credibility to another doesn’t really make him credible to everybody else. This is in the same way that people hold different perceptions on a standard item. Credibility has a composite structure with different traits that are viewed simultaneously. Another feature of credibility that is distinct is its contextual state, such that a persuader may be credible in a given setting, yet the same persuader being not able to prove credibility in another. It also fluctuates with time (dynamic), as it is influenced by many other co-existing factors. Pre-giving; this is the notion of kindness that appeals for a liking by the persuader which could be by way of incentives and favors. However, when a favor is seen as a tool of manipulation, it is less likely to less likely to compliance. Other than that, this form of kindness is known to appeal to emotional fondness (gratitude) that motivat