Introduction The increased popularity of mass and social media has largely affected the way societies operates and interacts. Bank (35), notes that factors such as culture, age, religion and class affect the construction of the gender roles in the society. One of the areas influenced by the increased popularity of media is the organization and mobilization of individuals around a give interest or idea. Social networking media such as Twitter and Facebook are playing a key role in bringing people together around the same idea or interest. To illustrate, social networking media is highly used during meetings and social events such as protests and political movement to bring people together on that course. It is also noteworthy that the media have altered the gender roles within the society. Carter (5) defines gender roles as the distinct roles and behaviors portrayed by individuals based on their gender. To shed more light on this, this research will explore media and internet have affected and influenced construction of gender roles in the society. Various researches have indicated a direct contribution of media in the construction of gender roles over time. Literature Review Media has affected different aspects of our lives. Notably, it has influenced how the society views men, women, and their roles. Over the years, media has propagated some unreal and stereotyped perception on gender roles in the society. According to Wood (2), there are three main perceptions of women in the society that influences their roles. The first perception is that women are largely unrepresented in social, economic, political and other roles. This fallacy that media has pushed for long insinuates that men are more important than women are in the society; thus their high representation in different spheres of economic development. To illustrate, in the media sector, the number of men outnumber that of women. With such a scenario, it is easy for men to push their agenda through media as opposed to women pushing for their agenda through media. The media this uses tyranny of numbers to prove men politically correct. However, this has created a negative portrayal of the women’s role in the society as inferior compared to that of women. This distorted truth has painted a negative picture of the women’s role in the society. To address this, women has constantly pushed for gender balance and equality in work places and professional engagement (Lester 18). To this extent, the media has played a positive role in creating a platform through which women can engage men in pushing for their rights. Further, media has influenced positively on this struggle by disseminating positive messages and information on how women can be positively influential in the society. The push has yielded positive results such as the passage of affirmative action across the globe and establishment of support system to the women (Khosla 20). This media intervention has lead to a gradual change in perception about women in the society. As a result, the society is embracing the changing gender roles in the contemporary society. To illustrate, most women are taking up political and professional positions that traditionally men held, thanks to the positive push by the media. This radical change is also changing how the society perceives women, from the underrepresented group of people to the rising group of people who can represent their interest in a male dominated society (Price 45). Further, most media houses like CNN, Sky News and BBC are increasing the number of women employees at different levels, where they are able to push for their agenda. This has boosted their representation and proved wrong the ideology of women underrepresentation that media advocated in old times. The second perception that media has created in the society is a stereotypic portrayal of men and women in the society, especially in regards to their roles. Most of the media houses continuously take a stereotyped view to the men and women in the society; thus limiting their potential and ability in transforming the society. Most of the social and mas