All advertisers use different methods to sell their products and spend millions of dollars to make ads. “Midnight” perfume and “Pleasure” perfume use different methods to sell their products. Even though both use a woman perfumes and a background to sell a scent, but the “Midnight” ad uses these components to create a feeling of glamour, while the “Pleasures” ad create a feeling of joy. Both advertisements show a woman feelings and their body language to sell the perfume. For example, “Midnight” perfume uses a feeling of glamour, and she looks straight at the camera with her black thick eyeliners eyes and wears black shine clothes. She puts a light pink lipstick on her lips, which attract the viewers. On the other hand, “Pleasure” perfume shows a simple woman with natural eyes makeup. She looks very natural in the picture wears white summer short dress. However, she also looks straight at the camera. She holds a bicycle handle in her both hands. She seems to start ride a bicycle and enjoy a beautiful bright day of summer. She has a joyful and relax feelings in the ad. Moreover, both women have golden hair in pictures, but both have different length of hair. The woman in “Midnight” perfume ad has short and dark golden hair. The woman in “Pleasures” has little longer and light golden hair. Both have a different pose in the picture. The woman appears right side of the picture in the ad of midnight perfume. She shows her shoulder and full face in the picture. In contrast, the woman in pleasure stands straight and left side of the picture. The picture shows a long picture until her knee. She wears a sleeveless and a short dress. Her arms and legs looks very smooth and beautiful to attract viewers. Instead of woman beauty, the ads also use a beautiful backgrounds to make their ad more attractive. Both ads use a beautiful background to attract the customers. In the ad “Midnight” uses a big city with long b