The development of social media and its rise to power and influence is a very young practice. Social media started getting global attention every since the rise of MySpace in 2003 to the eventual take over from Facebook founded in 2004, social media has been the most influential medium in our current generation. With this new form of connection also came a new form of collective voice and since this advance in technology there has been the birth of social media social movements. Are the days of picketing long since forgotten? Social media has diluted social movements in such a way that there is no more disruption to the status quo. Social movements in this day and age have less weight and are taken less seriously and it is all because of Internet “slacktivism”. Online petitions, Facebook groups, shared pages; all of these replacing the physical participation and the very real emotion that social movements had once brought. Social movements on the Internet do great things and can support a positive cause, however Internet activism is slowing progress and sending the message that this generation does care, yet not enough to leave their computer chair. The Internet and social medias are diluting our social movements. What is “slacktivism”? Slacktivism means slacker activism, coined by Fred Clark in 1995. In the golden age of technology where almost every student has a cellphone or personal computer it is evident that everyone has become connected and has a relationship ship with social media that they take as seriously as real life. It has its positives and its negatives but one thing that it has directly had an effect on is social movements and civil activism. Making signs and becoming part of a protest of movement, or other types of involvement are slowly diminishing and protest battles are being fought behind a keyboard in public forums. It is not to say that it does not work because we have seen progress from internet activism but the lack of effort our population is putting into these movements is decreasing at a substantial rate and these movements are becoming easier and easier to ignore because it sends a message that it may not be important enough for actual physical participation. The key issue with revolving a social movement around a media website is in the name. Media. These networking websites were creating for entertainment not for social cohesion when it comes to political issues. “According to the critics, the me