“Gung Ho” is a story of a Japanese company, Assan Motors, which comes to a small town, Hadleyville, to reopen a car factory. The story shows us that the Japanese and Americans have very different styles of operating a company, based in large measures on differences in cultural values. Hunt Stevenson is the employee liaison working for Kazihiro the executive manager of the factory. Throughout the movie, Hunt and Kazihiro clash because of their cultural values. Hunt, an American, is an individualist and Kazihiro, a collectivist. Individualism is a political philosophy that suggests individuals should have freedom over their economic and political pursuits. Collectivism is a system that stresses the primacy of collective goals over individual goals. Towards the end, Hunt and Kazihiro put aside each other’s differences and decided to work together to accomplish their goals. The first day the factory opened, Kazihiro addresses the American workers, “We must build spirit. We must be a team, one, with one purpose only. Everyone thinking only of the company.” He hopes to build this spirit by having them do calisthenics. The Americans thought this was a joke and did not participate. When Hunt joined in, they decided to do them but in their own way. This was the first part where individualism and collectivism clashes. Another example is when Soito, one of the managers, tries to show Buster a different way to paint a car. Buster resists and says, “Why can’t we just do what we know to do?” Soito’s response was, “Every man learns every job, then we are a team. No man is special.” Collectivists focuses on the accomplishments of the group rather than an individuals. This episode illustrates differences in valuing the one versus the many and the part versus the whole. Progressing through the movie, Hunt and Kazihiro gets into a fight which resulted in the American workers leaving the factory. Kazihiro and Hunt losing their caree