For the past 40 years, the size of sports sponsorship has grown immensely. For example, in 1980, $0.3 billion dollars were invested into sponsorship. However in 2002, the number increase from $0.3 billion to $22 billion in only two decades. In 2012, the number increased from $22 billion to $51.1 billion in only a decade. Many experts are expecting the number to increase continuously as times passes by because the importance of sponsorship is now widely proven economically effective. Many sports teams and leagues are being sponsored by companies all over the world and it is easy to see being changed every year. For example, Manchester United, a sport team in the Barclays Premier League, have agreed a new contract of 750 million pounds ($1.16 billion) sponsorship deal with Adidas this summer. Real Madrid also, a sport team in the Spanish Primera Liga, have agreed a contract worth of $49 million with Adidas in 2012. Adidas alone invested billion of dollars into the sporting infrastructure and is increasing its rate every season. What is the reason why these global companies are fighting each other to sponsor big sport teams? The biggest reason is that sponsoring major clubs is the fastest way to catch the eyes of the foreign customers making them buy their products. Then, as a sports club perspective, what is it that we have to consider when choosing a sponsor especially if we want to maximise the effectiveness of the sponsorship? The first thing we have to consider is what image does the sponsoring company have? For example, P&G. P&G is a company that sells products that has to do with housing and cleaning products. The image we have about this company is hygienic, clean, white, protective, and smooth. However, it does not really connect to the image of sports. It can be a great loss for both the sponsor and the sponsee. On the other hand, companies like Red bull is a good example of sponsorship. The image we have about this company is