Dove made two commercials about beauty and self image, dove made these commercials “ to improve the self esteem of more than 15 million girls and young woman by 2015” (Dove), they want to “ help girls overcome beauty related anxieties that stop them from being happy and confident enough to reach their full, amazing potential”. (Dove) they do this through showing us how a model is manipulated to look better and how women really see themselves versus how a random stranger sees them. The logo in this commercial is definitely clear on how it was put together. In the beginning you see a woman wearing no make up and looking very average transform into this gorgeous super model that is posing for a foundation product on a billboard that all youth and adults can see on a simple drive home. This billboard only shows how beautiful the model is after it has been retouched and revised but what it doesn’t show is what really happens behind the camera and how the picture is processed. People just passing the billboard wont know that the photo has been fixed to look like that and that it is not a real person. It is a reasonable advertisement in a way that it shows how models are really made for photo shoots. The examples in the advertisement are spot on because it shows you the evolution of the whole billboard making process using Photoshop. Photoshop is a powerful photo enhancing appreciation that you can do just about anything to a picture or image with just a click of a button. Its just that simple. Photoshop can be used to take a simple picture or a person for instance and turn it into an elaborate and emotional piece of art with such detail and realistic qualities that you want; but its all made up in a computer. But how is the human eye supposed to know if something is Photoshoped or not just by a single look? “In almost every advertisement pertaining to a female, her image is tweaked, airbrushed, and cropped. Minimizing her waist, enlarging her features, raising her eyebrows, pronouncing her cheek bones, and airbrushing her skin are one of many examples of how a woman’s image can be altered.” (Photoshop in the media) If adults don’t even know or are aware of how high tech computers drastically change the way we see models, how do youth.Who spend more time on the internet than adults, see these models? Many countries are aware of this and there is actually a law proposed in France and Britain that enforces that all advertisements that have been photo shopped to be labeled “Photoshopped” and all photos of youth 16 a