Executive Summary The five-year marketing plan for Recycled Chances has been developed by its original founders to secure additional funding for growth and to inform supporters of the company’s current status and direction. Although Recycled Chances has only been recently launched, Recycled Chances has experienced greater-than-anticipated support. Recycled Chances plans to explore online fundraising opportunities. Over the next five years Recycled Chances can increase its recognition and win new supporters. Product Description Recycled Chances was founded by a husband and wife team, Alan and Heidi Klingensmith. Alan is a Marine Corps veteran and has a bachelor’s degree in Business Management. Heidi has worked as a human resource director for over eight years. As a family they decided they wanted to start making the world a better place. Recycled Chances reflects the passion they both share in recycling for the environment benefits and wanting to help those less fortunate. They believe that with the added support, a person can successfully turn their life around. Recycled Chances builds all their housing and community buildings out of used water bottles, dirt and other recycled goods. This allows Recycled Chances to keep needs for financial expenses down and encourage people to support the organization with simple recycled items. Targeting Customers Demographic Profile Recycled Chances will focus most of our marketing efforts to reach the X, Y and Z. Our outlook on how to help the future of this planet along with homelessness is more of a focal point to the younger generations. By reaching out to the youth of America we also allow our organization to stay relevant as the years go on. By connecting with kids in school, this allows us to educate the importance of recycling and hopefully encourage the younger generations to care more about others than just themselves. Part of our five-year plan is to start after school programs to educate students about the crisis of homelessness in the United States and the benefits of recycling can help. Psychographic Profile Due to the unbelievable number of homeless living in the United States, Recycled Chances has developed a plan to assist these individuals. In recent reports, 610,042 individuals total qualify as homeless. 92,593 individuals were identified as chronically homeless, meaning living with a disability. 58,063 (9.5%) of the homeless population are veterans and 46,924 (8%) of the total amount of homeless are unaccompanied youth. Recycled Chances focus group would be Veterans under the age of 35 and any unaccompanied youth. These two groups of homeless individuals, in the eyes of Recycled Chances, deserve more. The veteran has already served this country and deserves more assistance. They have proven they can be trained for a greater cause. We would like to bring back that military pride and recapture their motivation to be great. Recycled Chances also feel strongly that any underage individual should be given a better opportunity to succeed than they have received currently. By getting these minors off the street and showing them a more successful way to live, we believe they will succeed to become contributors to society instead of leading a life of crime and/or drug