One of the interesting conflicts in “Do the Right Thing” is Bugging Out's demand to put “brothers on the wall.” Bugging Out complains to Sal that there is no African Americans on Sal’s “Wall of Fame.” Sal, as the owner of the shop, gives out a racial response “American Italians only.” This certain conflict of having “brothers on the wall” presents the larger issue of black Americans who aren’t recognized for their notable achievements. Bugging Out and Sal’s actions suggest the double consciousness that W.E.B Du Bois ascribes in The Souls of Black Folk, as “two souls, two thoughts, two unreconciled strivings; two warring ideals in one dark body"(Du Bois) and in which McKelly describes it as “an effect of the contradictory positioning of African-American culture within the dominant social order of “white Americanism"(Mckelly). I think that these two “thoughts” are seen throughout the conflict of “brothers on the wall” between Sal and Bugging Out. As Bugging Out demands African Americans to be put on the wall, Sal becomes the dominant social order; being the owner of the restaurant that maintains its economic firmness from the black customers in the neighborhood. Bugging Out’s “brothers on the wall” and Sal’s American Italian “Wall of Fame” represent McKelly’s “double consciousness.” Du Bois’ view of double consciousness does not entirely match with these two characters because he ascribes it as “two souls, two thoughts, two unreconciled strivings; two warring ideals in one dark body"(Du Bois) That “One Dark Body” refers to these two ideals in one African American, however, here we do not see it in a single body; we see it in Sal and Bugging Out who have two opposing thoughts. In other words, Du Bois’ “double consciousness “is integrated in Sal and Bugging Out, just not entirely. On the other hand, McKelly’s “double consciousness” makes it clear that Bugging Out and Sal have opposing views. Bugging Out who wants African Americans to be recognized for their notable achievements and Sal who does not. During the scene of the conflict of “brothers on the wall,” Bugging Out says, “people are free to do whatever the hell they want to do" (DTRT). Sal responds, “Free! There's no 'free' here! I'm the boss” (DTRT). I think that