Women and perfume are made for each other. “The first modern alcohol based fragrance was created in Hungary in the 14th century for Queen Elizabeth of Poland” (perfumeprojects.com). Nowadays, there are so many brands competing in this business and advertisements play an important role in society, unconsciously influence our choice, and make us want to buy or dislike a certain product. The perfume product that I am going to analyze is called “Dolce” made by an Italian luxury company “Dolce and Gabbana.” This is a floral female fragrance. Two glossy pages of advertisement consist of one beautiful female model, a sophisticated perfume bottle, and the printed words including the perfume name. They are very specific about what they advertise and clearly link their brand with femininity and passion. A refined bottle stands in front of the blooming tree which instantly makes me want to smell it. They attract potential customers because of the beauty of the model, an attractive bottle of “Dolce,” text line in a fancy font, and the natural elements used in the background setting. Certainly, the graceful bottle stands out and catches an eye. It purposely placed next to the blooming flowers to bring up the purity and freshness of the scent. The elegant packaging is reminiscent of a vintage fragrance flacon. The greenish glass with softly curved lines makes me think that it is natural or organic. A rose shaped lid with a thin black ribbon wrapped around it, presents elegance and exquisite taste. “Dolce and Gabbana” uses a stunning model to help drawing people`s interest. As you can see, we have a half-naked woman negligently holding the bottle and looking straight to the camera with her eyes showing dominance and confidence. She barely has make-up on, dressed in a white embroidered lace sleeveless nightgown, emphasizing her perfect body. Her wide almond-shaped hazel eyes and noble features make her the perfect embodiment of t