When walking into any toy store it is not difficult to see what section is for boys and what is for girls. When I went to Walmart, walked in and asked an associate where the toys were and immediately got the response for boys or girls. As I was walking down the aisle I figured out that the toys do reinforce gender socialization by the color of the toy, its gender, and by giving the toys gender a stereotype. When going through the boys section of the Walmart I noticed that the colors of the toys are usually black, blue, red, and orange which are perceived to be more boyish colors. While going down the girl’s aisle and it changes to pink, purple, and yellow mostly. For the boys you see male figures as toys if it’s not a car or a gun, although girls do have a little more variety. Of course we do have the dolls, but there are more animals to pillows, mirrors, and little make up kits. The boys characters were typically very strong men they would have lots of muscles and you could see them throughout the outfit they would have a something to hold, primarily to fight with, the male figures would always be the hero or be able to do something heroic. While girls toys are very slim ladies who only has clothes that can be swapped out for a new outfit, there are small ovens for the girls to learn how to cook, toys that are cleaning equipment, and much more soft things were in the girls aisle to. Children’s toys play pivotal roles in gender socialization, they create the ideal male and female roles for youth assumed by society. So when the girls play with dolls and accessorize, and cook on the oven that’s what they began to consider what a women does. Which is changing clothes and do things around the house that is not the case anymore. But, the toys push that gender role on the young girl. As for boys they play with strong men or heroes who fights criminals all of the time. Society seems to believe that if you are a male then being brave