On the 2nd May 1997, the Conservative Government was defeated after 18 years in office by the Labour leader, Tony Blair. However no government lasts forever, sooner or later the pendulum of party politics always swings and the voters decide that it’s “time for a change” and even Major believed that “Winning four consecutive election victories was a miracle – winning for a fifth time was an absolute impossibility." This was evident when Blair won a landslide victory and gaining a 179 seat majority winning over Scotland’s voters and also the women of Great Britain. However for the Conservatives they didn’t have a single seat in Scotland and half of the Conservative MP’s lost their seats such as Michael Portillo and David Mellor. It could be argued that one of the main reasons for Labour’s landslide was due to the reorganization of the party but then another factor could also be the election campaign itself. However Blair and the media could have also played on the Conservatives weaknesses to make himself appear better than he is. From the beginning, Blair, Labour leader wanted a dramatic shift in policy to show how Labour was breaking with its past. This was done by the abolition of Clause IV, this wiped out one of the iconic socialist principles enshrined by Labour’s constitution; the commitment to state ownership of key industries. Blair’s aim was to move Labour forward, dropping outdated socialist ideas and embracing the modern capitalist economy wanting an “equality of opportunity” for everyone making education there number one priority increasing the share of national income spent on education as they decrease it on the bills of economic and social failures. The SPD in West Germany had done this in 1959 now it was Britain’s time to catch up, securing the abolition of Clause IV gave Blair the modernizing image he wanted. The five pledges Labour used throughout the campaign were the promises not to raise income tax, to cut class sizes and reduce NHS waiting lists, which was designed to defuse still further any Tory attacks on Labour suggesting there still a party of tax and spend. These pledges attracted professionals and C1 voters who stereotypically would vote libdem if they weren’t voting Tory. This is due to the fact Labors traditional taxation would make them anti labour but due to Gordon Brown’s strategy of accepting Tory spending plans for Labour’s first two years if the party was elected, stating that there would be no increase in income tax. However it could be argued that the reorganization of the party began before Blair came into power, it started in 1983 when Neil Kinnock became Labour’s party leader. Kinnock was in fact crucial in laying the foundations of Labour Party reform which would transform the electoral fortune