By the time a young person is 17 years old, they have received over 250,000 commercial messages through the media according to an article in crisisconnection.com. Media plays a huge role in the everyday life of a young person, from the moment they wake up and turn on the television until the moment they go to sleep and turn off their computers, there is no way around media is a constant in society; therefore, the influence media perpetuates in the youth is massive, and when the wrong message is sent the consequences can be catastrophic. Sadly today there is a lot of negative media circling around, one of the main reasons is the targets of marketing focusing just in what sells and not in the aftereffect, because clearly that is the motto “make money fast”, this idea is well supported by the role models media deliver, known as celebrities, at the end the results of thus are taking this young society in wrong directions. Marketing is a wide industry growing more and more every day for the simple reason that they provide what the people want and not what they need. Emphasizing violence and sex are a big cause of so, the marketing industry has been pushing these two concepts in a very subtle and persuasive way, creating a generation that is becoming desensitized to real world violence and promiscuous to sexual behaviors. A September 2000 Federal Trade Commission (FTC) report showed that 80 percent of “R” rated movies, 70 percent of restricted video games, and 100 percent of music with “explicit content” warning labels were being marketed to children under 17 according to mediasmarts.ca. The fact that this industry is using anything they can to sell is taking marketing to a whole different level. In another hand, the controversial game “grand theft auto” that is known for a high graphic violence and sexual content was the best-selling action adventure video game in 24 hours and the fastest video game to gross one billion doll