Introduction of H&M H&M is an international retail-clothing company which is initiated in Sweden. It is renowned for its fast-fashion clothing for all people including male, female, adolescents, children, maternity, lingerie, to name but a few. Its stores appear in 53 countries while there are almost 115 000 employers working for H&M. Thus, it becomes the 2nd largest clothing retailer, behind Zara ( a Spanish fashion company) and leads over GAP ( the third largest global clothing retailer). The steps of production in H&M is controlled by the designated design team in the company’s Sweden headquarter office. There are multivarious production steps ranging from merchandize planning to establishing specifications. Outsourcing production is up to almost 1000 European and Asian factories. AMA promotes a set ethical values. These basic values are honesty, responsibility, fairness, respect, openness and citizenship. Markets must communicate, embrace and practise these so as to improve consumer confidence in the integrity of the marketing system. Nonetheless, H&M failed in these values. Respect: Unethical Labour Practice Respect in business is to acknowledge basic human dignity of stakeholders. As mentioned before, H&M is known as selling trendy and fast-fashioned clothes at low prices. However, it is less likely to make this happen as fast-changing measures are costed a huge amount of money. In an attempt to adapt to the fast-changing fashion trend, child labor and underpaid workers are hired to produce their clothing. In addition, those workers have to work under very unpleasant and poor condition. The cottons used to make the clothes in H&M are packed by children. H&M has been accused of using underaged labour in some backward countries like Africa, Bangladesh, etc. by Environmental Justice Foundation and Anti-Slavery International. Moreover, it was also blamed that the vast majority of their raw materials that were from Uzbekistan, whe