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Communication as Social Identity

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As humans it is inherent to our nature to be involved in groups or communities-it’s what many consider the defining element of a culture. The social identity theory explains how involvement in groups shapes and influences the perceptions we form of our “social self” which is derived from perceived membership in a relevant social group. Although I am a member of several various groups, this paper focuses on the social self that I perceive within my workplace community of Cheba Hut (a local sandwich shop) that embodies its own distinguishing traits, characteristics and language. First I will analyze the distinguishing elements that characterize Cheba Hut employees as well as individuals’ involvement in the group; I will then apply concepts from Jake Harwood’s article “Communication as Social Identity” to my involvement in the Cheba Hut community to determine how social identities of group members influence intergroup behavior. This analysis of social identity and intergroup behavior enables us to better understand how communication connects and separates us. The Cheba Hut group is dominantly Caucasian people both male and female between the ages of 19-29 that are all fairly open-minded due to the liberal oriented theme of the shop. There are about thirty employees in total, each with our own role in the shop hierarchy like managers, delivery drivers, and in-shop workers. As opposed to groups that are intrinsic (such as family) or are formed from common interest (like sports groups), this community comes together because of a common need, which in this case is employment for one reason or another. My social identity, or self-concept as an employee of Cheba Hut and a member of this specific group is influenced greatly by how well I embody characteristics that define the group identity. Group identities, as Harwood explains, “influence important dynamics of interaction” (88) which is demonstrated within the Cheba Hut

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