According to a 2006 CBS article, we are exposed to as many as 5,000 advertisements per day, (Johnson). Nowadays, you can find ads just about anywhere. Billboards, newspapers, websites, even in apps on your cell phone. With so much exposure to these ads, we can come to a mutual agreement that they pose a large role in shaping our culture. So, what is it about these ads that makes us view the world differently? In two ads, Emporio Armani’s and Victoria Secret’s “Body” Collection, you can see the way men and women are portrayed. After prolonged exposure to such images, society generates a stereotypical image of what being a man or woman is. This is called, “gender display,” (Codes). Emporio Armani’s, “Diamonds,” ad suggests that wearing his cologne makes you irresistable, and Victoria Secret’s, “Body,” ad suggests that you need to be skinny to have the right body, therefore imposing unrealistic social and physical standards on those viewing the ads through the components, placement of the components, color, and text. In Emporio Armani’s, “Diamonds,” ad, there is one man surrounded by three girls with an unknown black background. Off to the side, separate from the people, is the cologne bottle. With the cologne bottle off on it’s own plane of the ad, it draws some attention to it. However, with the man and three women, the eyes are drawn to stare at them. This alone suggests that a man is to be coveted by women if he wears this cologne. In Victoria Secret’s, “Body,” ad, there are simply three models in their bra and underwear in front of a stark white background. This automatically draws eyes to the woman's body structure - the flatness of her stomach, her small waist, and a thigh gap. Simply by looking at the, “Body,” ad, women find expectations of their physique, and men find women they find physically attractive. The placement of the people and items in the ads aforementioned plays a critical p