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Ford Takes Control of Sollers Company

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Description of Event In an article published in Reuters, the word was broken that Ford Motor Co had taken control its business partner, the Russian car company Sollers because of the sharp slump in sales in Russian car market. Due to the sanctions from U.S. And European Union for the Ukraine crisis, the ruble became weak and car sales in Russia decreased sharply. What is more, the huge reduction of international oil price have a serious effect on Russian economy in last year. As a result, the Ford-Sollers venture suffer net loss of $107 million dollars. It is estimated that the decline sales in Russian car market will continue until the next few years. Ford Motor decided to take control its venture in Russian market by the acquisition of preferred shares, which will offer more capital to push the venture ahead. After that, Ford-Sollers also are responsible for the Ford brand car sales, domestic production and imports in Russian market, but the Ford Motor will own the rights to buy out Sollers form the venture in the future. Actually, except the cooperation with Ford Motor, Sollers also has joint ventures with lots of Japanese car manufactures such as Honda, Isuzu and Toyota. Connection to International Business In this news, it shows a example of the international integration strategy, the joint venture. Ford Motor use this strategy to make expansion in Russian car market. A joint venture is a business agreement that the two or more companies decide to form a new entity for economic or strategic purpose. They will control the new company together by sharing the technology and carrying on the both revenues and expenses. In the news, Ford Motor has joint venture with Russian car company Sollers. As a part of Ford global expansion, joint venture with Russian car company will help Ford to occupy Russian car market share. It can provide the unique technology and experts for Sollers to make production and sales. Sollers will use its advantag

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