George Bernard Shaw stated that "progress is impossible without change, and those who cannot change their minds cannot change anything." In today's era, there are factors that affect businesses must realize that change is vital for their business to improve or keep up with the situation. To ensure that change is successful, there must be change management. Change management simply means the process to alter status quo on business systems to control and manage change within an organization. Often when organizations changes the methodology or ideology, this affects the employees work quality, output of production, attitude for the better or could sometimes fail due to the lack of skills and experience of change team, poor leadership, lousy communication and coordination. Changes directly affects the motivation level of the team, it may increase or decline. Therefore leaders must ensure that the motivation level of employees are high. Because of globalization, many businesses are able to expand into larger territories and business may face issues such as low awareness for their goods and services. Companies require advertising services for higher chance of success they turn to google that provides advertising.Greg McFarlane (November 5th, 2005) states that "Adword" is a program created by Google that helps small or big companies advertise operating on a cost per click basis, meaning that advertiser can place an ad with zero obligation and if there are no clicks the business does not have to pay a dime. This simply means this is low risk for businesses that are looking to expand and a good methodology for bigger companies to track their popularity.Years back Google was only an ultimate engine searcher but has evolved to target the market needs. This is one of Google's drive of change, market trends. Furthermore, Google which is innovating new devices has recently introduced a device that tracks advertisements on televisions called the Google Fiber Box. Google's success is prominent known for its constant evolution causing other competitors to keep up. However if the device is successful and is accepted in other countries there may be a huge change in operations where "Adword" will become inadequate. Google as an technology leader must consider and compare the strengths, threats, opportunities and weaknesses. Google has been able to create highly sophisticated applications for the convenience of users. Prior to Google, users had to access information through books or sources that were limited.According to internet life statistics it has shown that in 1995 only 1% of the world population was using the internet, Today the number fluctuates between 3 to 4 billion. Today a daily estimated to h