Companies spend billions of dollars annually in promoting their products to convince people to buy them, but while they are spending a lot of money on advertising, at the same time, they earn millions more, in other words, they spend money to make money. When a company creates a new advertise, they should to have a relationship with the product and the audience, the people who will buy the product. This is the case of Mary Kay, promoting its new Limited-Edition Fairytales & Fantasy Collection. Fairytales & Fantasy Collection by Mary Kay is one of the most sold by now. This product is perfect and even easy to get it for ladies. There exist Fairy-dusted pastels and Spellbinding bolds to being more satisfactory. The new collection by Mary Kay is compose of Nail Lacquer,Kohl eyeliners, Glossy Lips Stain and Smoke & Shimmer eye wands. This provide to the consumers a special combination of almost everything ladies needed. So, this is why companies needs to persuade people by advertising, because it promotes their products. People always looks billboards, television, commercials ,etc.,and this catch their attention, so they wanted to buy the product. This ad was successful used testimonial, glittering generalities, and transfer techniques. In my advertise we have testimonial, so we can see a pretty girl modeling. This is good enough to see that she looks good and the product looks good on her. Testimonial is a good technique to persuade people to buy their products, because the will see the effects of the product or how it looks or works. In my opinion this is an excellent way to convinced people. Then, we have glittering generalities, that is another visual technique. In the advertise we can see that it just mention a few words about the new collection. It looks cool but it does not say not enough information about the new collection. So, this make also loaded words. By this, people will want to know more about the product. So, when they kn