Brand Vision/Mission I have selected L’Oreal Paris, the Elvive shampoo series as my FMCG brand which has a very attractive slogan, ‘Because you’re worth it’. L’Oreal Paris has its presence in more than 130 countries. According to the website, L’Oréal Paris states, “An approach grounded in science and superior quality products.” “At the forefront of innovation in science, our teams of researchers use the latest technological discoveries to develop unique and visionary products that are, above all, easy to understand and use: our mission is to make these scientific innovations accessible to all. As a leader in beauty, we aim to build the largest range of products, meeting the needs of the rich and diverse world in which we live. The luxurious packaging of our products, the impeccable quality standards in our factories and our innovations at point of sale, carry our vision of beauty and excellence to all.” The company believes in innovating new products and deliver it at a large scale for affordable prices. It also states that the company keep researching on new ideas in their laboratories with the help of expert professionals, so it is more accessible and acceptable to people.” L’Oréal Paris claims that by the innovating new products with the help of experts, they give a whole new dimension to the world of beauty and build and its future. They have a close bonding with all their consumers, be it women or men, thus they claim to lead the world of beauty trends. Analysis Diversity in ideas: They are an icon of arts, fashion and beauty. Their representatives are passionate and proficient who take inspiration from people of all ages, looks and origin. They take inspiration from their thoughts and ideas. L’Oréal Paris wants to work towards a better world and believe to deliver towards a contribution for the better future. L’Oréal Paris also supports research for humanitarian causes. They are internationally renowned for their work for innovating new products for both women and men. The L’Oréal Paris believes in building self confidence in both women and men by stating that, whatever your age, gender or ethnicity or look, you’re worth it. They want people use their products in their day to day life and walk with confidence. L’Oréal Paris promises to deliver luxurious goods for people demanding excellent and superior quality beauty products. They offer the concept of interaction with highly experienced beauty experts to advise the right skin care and hair care regimen. Experts advise to help women and men change their outlook by choosing the right product according age, colour and trend. They promise to deliver exquisite and pure products with excellent quality and packaging. They have tie up various Fashion festival which allows them to update their products on a regular basis and enhance the creativity. [ CITATION htt l 16393 ] Analysis Innovation & Market Segmentation L’Oréal Paris is the leading brand of beauty and personal care products, followed by Unilever and Procter & Gamble. The reason for the brand to be so popular is its R&D, proper advertising, market segmentation and proper brand