Segmentation Strategy Geographic Segmentation WellFit is a well-known brand in the Turkish market over 3 years. Wellfit is able to localize under demand, supply products for professionals and for personal use, with necessary promotion and sales effort to fit the needs of big cities. Also operating in all areas but pay attention especially in Istanbul according to needs and wants. Our customers in Turkey can use a online shopping platform or smartphone app to track down coupon offers, promotions, locate the nearest store with a GPS store locator and quickly receive your WellFit products. Turkish customers anywhere can track their packages locally from store to door. Demographic Segmentation WellFit’s new product TeaFit(Slimming Ice-Tea) is especially formulated for obese/over-weight women and men, women who want to get their body back after having a child. Especially targets people who do not able to f?nd time to do regular exercise for both busy men and women. TeaFit targets both genders anyone older than 15. Mostly effective between ages 20 and 50 according to metabolic rates. For different income level of society our company had two packaging types. People who has low level of income company is selling our product in returnable glass bottle, for high level income the company selling TeaFit in tins. Psychographic Segmentation Wellfit’s new product TeaFit is developed for the customers which is proactive towards maintaining their own health and aiming to lead a healthy lifestyle. TeaFit targets mature, practical , busy, discontented and complainant (from weight creep) personality types. Our marketers focuses their attention towards lower upper and middle class because those people afford to drink TeaFit. Behavioral Segmentation Our company applied a strategy which gives more offers heavily in the winter months and runs special springtime promotions for people who wants to have ideal body shape for summer. Our marketers aimed to