Introduction Google, founded by Larry Page and Sergey Brin, is a Fortune 500 company based out of Silicon Valley, California. Google is a pioneer, and with its start in 1996 with its first search engine “Backrub”, Google solidified itself as being just that. We here at Google believe wearable technology is the next big market that Google can help pioneer. The purpose of this report is to help Google Executives establish if it is feasible to market Google Glass to college students via social media. We researched through the Cal State University Long Beach Library Databases and used key words such as “wearable technology”, “social media” “consumer behavior”, and “college students buying pattern” to get us going. After studying our research findings we believe that it is feasible to promote Google Glass via Social Media. Target Market The expansion of social media through technology has unknowingly birthed a new generation, known as “Generation C.” Born after 1990 these Generation C consumers are truly digital natives. College students are the primary occupants of Generation C. They have unknowingly become the pioneers of modern technology and the use of social media. Many of today's marketing strategies are primarily based on Generation C. Statmats, Inc., a higher education marketing firm, suggests that technology is as familiar as a knife and fork to college students (2008). Sixty-nine percent of college students have cellphones and use them to watch videos, play games, and surf the Internet (Stamats, Inc., 2008). Studies have shown that this digital generation prefers to stay connected and multitask through the use of technology (Rawlins, 2008). The high usage of social media by college students should not be seen as alarming due to the fact that college students like to be kept up-to-date, and in doing so; they have unknowingly learned to live in a consumer society. College students often buy new goods that they do not need, and place high value on having many things. A study was conducted on a Northeast college campus regarding social media usage. A class of 75 students was given sample questions that related to social media usage. Of the 75 students, 71 reported the use of social networking (96 percent). The study demonstrated that college students gain satisfaction from the use of social media. It gives the student a voice that can be heard on many levels. Mentioned previously was the fact that college students are consumers. They want what is new and hip, many times not caring for the price. College students seek prestige, and to find this prestige many students seek social media outlets. Many chat rooms and blogs, for example, are constantly talking about new products and places to venture to. We here at Google must realize that college students are the future. They like information to be quick and precise, and they like something they can easily digest and respond to. Product Category Right next to social media, wearable technology is becoming one of the fastest growing industries in the market. Wearables are a new line of accessories that contain specific technology for any purpose. They can keep track of health related issues going on in your body, sync with your cellphone or computer to play music, take photos, surf the internet, or be used as a fashion statement. There are even wearables you can purchase for your pet! Besides us, companies such as Intel and Apple are major competitors in trying to get these new technologies into their line of products, while household brands like Under Armour, Fossil, and Citizen want these technologies put in their lines of apparel. The market for wearables is only getting hotter, and studies performed by major research firms have agreed: wearables are the next big thing. The NPD Group is a market research firm that follows two categories in the wearable technology field: smart watches and full-body activity trackers. In a recent report, they estimated that $475 million in wearable technology was sold between July 2013 and July 2014 (Edelson, 2014). Ben Arnold, a senior analyst for the NPD Group, thinks the sky is the limit for this product category. “I expect the market to double in size in the next 12 months given the interest from consumers, the number of companies entering the space, and the fact that Apple and Google have yet to release hardware into the consumer market. Big venture capital funds are seeing the potential for the appeal of these products and for these technologies at some time to become indispensable to people. They’re trying to tap into that.” (Edelson, 2014) For wearable’s to work, manufacturers have to start producing sensors and chips small enough to fit into the products. That is why Intel is jumping on this bandwagon. They shelled out millions by purchasing Basis, a fitness watchmaker, to help develop new products. The first product is a smart audio headset that can coach you and provide diffe