1. How might a SWOT analysis have helped Electronic Arts assess its slippage in the video game market? A SWOT analyses includes analyzing strengthens, weaknesses, opportunities and threats of managing a company. Electronic Arts could have benefited from this SWOT analysis, by knowing now all of their strengths on their years of experience. Also by examining their weaknesses they now have it easier to see what area needs improvement, such as improvement in customer issues etc. They have realized now easily what their issues might be and try to fix it as much as they can. 2. How might Porter’s generic strategies theory help to explain why Electronic Arts lost its leadership in the video game market to Activision Blizzard? According to Porter’s generic strategy model it’s simple to understand why the Electronic Arts lost its leadership. The theory features 2 targets according to the cost and the uniqueness of the product. EA already knew that the production of the games could be kept at a lower cost, therefore they had to have a “focus strategy”, so now they can know better their costumers and also offer their products accordingly. Instead they overcharged their focus segment, but did not fix the problem. 3. How would you use the Miles and Snow typology theory to advise Activision Blizzard on the best way to maintain its leadership in the video game market? The Miles and Snow typology explain that all organizations and companies have a tendency to adopt their strategies, depending on the trends of the market. There are different types of organizations: defenders who focus in the cost of leadership, prospectors focus on what has been analyzed achieved. “Prospectors” and “Analysts” always seeking for change and new things. I think they should keep the prospector style of business which means that they should have a small, but reliable stuff to not be decentralized and so to perform market research. They can focus on low-c